Hailey Bieber’s Iconic Wedding Dress Designed by Virgil Abloh: A Fashion Moment That Changed Bridal Style Forever

In 2019, Hailey Baldwin (now Hailey Bieber) made headlines—not just for marrying global pop star Justin Bieber, but for breaking bridal fashion rules in a bold, unforgettable way. The couple tied the knot at the stunning Montage Palmetto Bluff resort in South Carolina, but it was Hailey’s wedding dress—designed by none other than the late Virgil Abloh—that truly stole the show.

Rather than going the traditional route, Hailey tapped Virgil Abloh, founder of Off-White and artistic director for Louis Vuitton Men’s, to create her gown. “From day one, I said I wanted Virgil,” Hailey revealed. “I didn’t want somebody who was a wedding dress designer.” Her choice was a powerful nod to Abloh’s visionary approach—merging streetwear with luxury fashion—and proved how bridalwear could be redefined.

Behind the Dress: A Year of Design and Detail

The process took over a year, involving more than 20 skilled artisans. Hailey’s off-the-shoulder lace gown, embroidered with pearls, exuded classic elegance, but with unmistakable Off-White DNA. Subtle branding—like the Off-White logo woven into the fabric and the iconic “WEDDING DRESS” text spelled out in pearls—brought Virgil’s street-style influence to the altar.

Sabrina Mandelli, Off-White’s head of women’s design, shared, “We wanted to make something really classical with symbols from the street. That’s what Off-White stands for.”

The Veil Heard Around the World

Perhaps the most viral moment of Hailey’s bridal look was her cathedral-length veil, which featured the phrase “TILL DEATH DO US PART” stitched along the edge in Virgil’s signature quotation marks. That detail became an instant hit online, influencing a wave of brides and designers to add personal messages, street-inspired lettering, and meaningful quotes to veils and gowns.

The Cost of Couture Brilliance

While the exact cost of Hailey’s custom gown remains undisclosed, industry estimates place the value between $50,000 to $100,000, reflecting the craftsmanship, materials, and creative genius behind the piece.

Why This Look Still Matters

Hailey Bieber’s Virgil Abloh-designed wedding dress wasn’t just a fashion statement—it was a cultural shift. It bridged the worlds of high fashion and streetwear, brought authenticity to bridalwear, and proved that creativity and individuality can—and should—exist in even the most traditional moments.